DESHEETING

Desheeting and cheating have strangely similar sounds. But sound is not the only trait they share.

If you've haven't heard the term desheeting, trust us it has nothing to do with changing your linens and everything to do with toilet paper and profit: Profit for them and inflation for you.

It what's known as paying more for less. And that holds true for tissues like Kleenex. The term here is fluffing, a technique to make the tissues appear bulkier without adding any more sheets.

As the WSJ recently pointed out the popular tissue paper Kleenex is 15% bulkier with 13% fewer sheets. That translates into 13 fewer sneezes you can catch and potentially 13 fewer smiles. Pick up one of those smaller boxes of Kleenex people put in their bathrooms or automobiles and you'll see: "Soft tissue will pamper you with indulgent softness that lifts your spirits and inspires a smile."

Tissue paper companies like Kimberly-Clark are not alone in this deception. Food companies across the board from juice to chips fill their containers and bags with more air, less juice and fewer chips.

The devil is, as they say, in the details. Congress isn't alone in hiding unpopular regulations and taxes in legislation. It's an old ploy. For these folks it's a ways to hide cost increases and bolster adjusted earnings.
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